McDonald’s Bacon

Banners to bring home the bacon.

Delivered a cloth banner-based pack shot for the end card for a national McDonald’s spot, it had a brief run that matched the limited-time offer showcased in the commercial itself.

Banner design was modelled to match agency artwork and used a few custom ncloth setup tools to build the simulation rigs here. I developed a cloth material that kept the words readable whilst having a regal nature, akin to a national flag.

These are a couple of simulation playblasts to show the setup, all python generated, leaves more time for the creative work.

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Wonder Dynamics